Client Success

Go-To-Market Strategy Formulation and Implementation to meet growth targets

Background

An engineering firm wasn’t able to meet its revenue targets and grow in its existing market.

Solution

• Mapped the existing market & validated customer segmentation
• Identified 3 tiers of non-customers and their common needs
• Formulate Go-To-Market strategy
• Support its implementation over a period of time

Results

• 30% increase in revenue covering a larger base of non-customers
• Reduction in marketing cost per lead reduction