Go-To-Market Strategy Formulation and Implementation to meet growth targets
Background
An engineering firm wasn’t able to meet its revenue targets and grow in its existing market.
Solution
- Mapped the existing market & validated customer segmentation
- Identified 3 tiers of non-customers and their common needs
- Formulate Go-To-Market strategy
- Support its implementation over a period of time
Results
- 30% increase in revenue covering a larger base of non-customers
- Reduction in marketing cost per lead reduction
