Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the quiz-master-next domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/collaborat/web/staging.collaborat.com/public_html/wp-includes/functions.php on line 6131
Conduct Kano Survey for Consumer Product to Identify Customer Prioritizes | Nilakantasrinivasan J


Warning: Attempt to read property "name" on bool in /home/collaborat/web/staging.collaborat.com/public_html/wp-content/themes/collab2022/single.php on line 54
Client Success

Conduct Kano Survey for Consumer Product to Identify Customer Prioritizes

Background

A consumer goods company wanted to understand customers’ priority over their customer requirements, by conducting a Kano Survey, to develop a product that is well positioned to meet articulated needs, unarticulated needs and differentiated from competition

Solution
  • Gather customer requirements from preliminary market survey
  • Design a customer survey based on ‘Kano survey’ for identifying customer prioritizes
  • Administer the survey and analyze the results that groups customer requirements into 3 main buckets – Must-be, Delighter, One-dimensional
Results

The product manager reprioritized some of the features & functionality to improve the product’s positioning.

Sign-up for collaborat newsletter

Where We Can Help

How We Can Help