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B2B Client Centric Growth Protagonist
3-month Business Growth Coaching Program for Owners, Founders & Top Leaders
Are you a MSME or startup leader whose organization invests considerable effort and carries goodwill, yet struggles to acquire new clients & grow the existing clients?
Many B2B leaders, even though they work hard and invest in technology and skilled people, their current clients don’t bring in as much business as they hoped. And a lot of their time is spent dealing with client problems than growing their business.
Challenges due to which you are not able to scale up your business:
- You are not be able market your company to new clients like big brand competitors
- Your entire business with a client is dependent on one person in the client’s organization
- You get orders for very low price compared to larger competitors
- You are always treated like a ‘vendor’
How can leaders from B2B organizations overcome these challenges and unlock the full growth potential from existing accounts?
Clients need to trust you before they give you more business. The same applies with new prospects. Essentially, they should see you more than just a vendor; they should see you as their preferred partner, and eventually, as a strategic partner. This idea is shown in the diagram below.
For more details, refer to “The Client Centric Protagonist.”
To make this happen, you need a complete system for growing your B2B client base in a way that focuses on the clients. Unfortunately, many leaders don’t understand this and they try different hacks. By implementing a strategy that puts clients at the center of growth, you can make sure your business grows in a way that meets your clients’ needs. This involves moving from being just a vendor to becoming a preferred partner, and eventually, a strategic partner. It also means encouraging strong connections with clients among your employees.
This process involves seven key areas, which we call the 7 Golden Threads. By focusing on improving each of these areas in a prioritized and organized way, you can unlock the full potential of your existing client accounts and achieve sustainable growth for your B2B organization. This approach turns the goal of growth into a predictable process.
About B2B Client Centric Growth Protagonist
This hands-on expert led small group coaching program for B2B Owners, Founders & Top Leaders from Manufacturing, Industrials, IT, ITES, Tech and Pure Services with a clear intent to grow their business. Primary focus will be to help you build your own foundation and tap growth opportunities of existing accounts and also improve new client acquisition by crafting a solid plan to put your businesses on a path to doubling account-based revenue in 2 years.
Who is this for?
- This is a small group coaching program for Owners, Founders & Top Leaders from Manufacturing, Industrials, IT, ITES, Tech and Pure Services from B2B MSMEs and Start-ups
- If you are large corporate with 100+ Cr turnover, consider our B2B Growth Edge Expert-led Intervention
- You should have a growth mindset and should show strong commitment to grow the business. This coaching program will expose a lot of improvement points in your company, so you have to take several tough calls and swiftly implement them
- You should personally participate in this program, get fully involved and should not delegate to your team
What results can you expect?
- Your personal development – as a leader, you will be better equipped to confidently handle clients and the growth of your company
- Improve revenue from existing clients – Account Growth & penetration (Double Account Revenue in 2 years)
- Prevent undesirable client churn & improvement in client satisfaction scores
- 30% improvement in new order win rates
Why it works?
- You may be putting a lot of effort already, but knowing the blind spots and strengths will make your efforts more effective. So, as a leader you will prioritize and communicate clearly.
- You will strengthen the overall capability of your company to handle clients
- You will build systems and practices in a comprehensive manner like large corporations to grow your existing clients and acquire new clients.
- Focus on implementation and action by breaking into small manageable ‘change’ packets
- Turn client centric growth mindset as an organizational strength
